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01 October 2019

     
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Bacardi-Martini
Operating from their main base in Southampton, the group also encompasses the “First Drinks Brands” distribution company, also the purveyor of many well-known spirits and wines such as “Glenfiddich” Scotch whisky and many other famous brands.

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Company

The Bacardi-Martini group needs no introductions as their range of designer and traditional drinks and spirits are known the world over.

Operating from their main base in Southampton, the group also encompasses the First Drinks Brands distribution company, also the purveyor of many well-known spirits and wines such as Glenfiddich Scotch whisky and many other famous brands.

A multimillion pound turnover and trading success at this level brings its own share of issues in distribution and control as Peter Cooke, Bacardi’s senior IT project manager explains.

Bacardi run and develop an ERP system based on the GEAC Drinks AS400 package, although we have the source and have done a great deal of our own development in-house, there are just some things that you need a good third party system for, as it is impractical to develop everything yourself

Peter continues, “Based on our need to operate two companies from a single resource, formatting and delivering the correct documents, in the correct format in the right identity to the correct location was a real headache, this is where SabreFDI stepped in”.

The POD Nightmare!
Like many companies Bacardi used to produce their despatch documents on multipart stationary with matrix printers, this caused a number of issues.

  • Delivery errors were being made, as on a number of occasions the poor output quality of the matrix documents was being misinterpreted.

  • The multi-part stationery for the two companies for this task was very expensive, as was maintenance of the (almost solely dedicated) printers.

  • The A3 size documents were unpopular as they were difficult to file and handle.

  • Other customs based documents concerning the movement, bonding and storage of alcoholic beverages also needed to be produced at the same location, also in multi-part sets.

  • At a future date the company wished to scan the returning Pod’s and knew the current size and quality of the documents would make this very difficult.

Peter says in conclusion "With FDI products and technical assistance we moved all our customer facing documents over to laser printing using SabreFDI to both format the documents and control the delivery. Our despatch documents have much improved in quality with the move to A4. By using SabreFDI we now print 4 copies on different coloured NCR treated paper from different trays on HP 8000 printers, each 4 document set being individually marked and each set is automatically stapled together. Costs are lower all round and most importantly the instances of delivery errors due to incorrectly interpreted documents have fallen dramatically".

 
 
 
 

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